This Privacy Policy applies to all visitors, customers, and business contacts who use the Brand website. Please read this policy carefully.
1. Who We Are
This website is operated by Brand (referred to as “Brand”, “we”, “us”, or “our”). We are a manufacturer and supplier of professional lighting products. If you have questions about this Privacy Policy or our data practices, please contact us through the contact form on our Contact page, or using the contact details listed there.
2. Information We Collect
We collect information in the following ways:
- Information you provide directly. When you submit a contact or inquiry form, subscribe to our newsletter, request a quote, or communicate with us by email or phone, we collect the details you provide, which may include your name, company name, job title, email address, phone number, shipping/billing address, and the contents of your message.
- Information collected automatically. When you visit the website, our servers and third-party analytics providers may automatically record standard technical information such as your IP address, browser type and language, referring / exit pages, device information, pages viewed, and the dates/times of your visits. This is collected through cookies, log files, and similar technologies, and is used in aggregate to understand how the website is used and to keep it secure.
3. How We Use Your Information
We use the information we collect for the following purposes, based on a legitimate business interest or, where required, your consent:
- To respond to your inquiries, quotes, and support requests.
- To process and fulfil orders and provide related customer service.
- To send you technical updates, product news, or marketing communications where you have opted in or where we are otherwise permitted to do so. You can unsubscribe from marketing emails at any time.
- To operate, maintain, improve, and secure the website and our business.
- To comply with applicable legal obligations, such as tax, accounting, and export control requirements, or to respond to lawful requests from public authorities.
- To detect, prevent, or address fraud, security, or technical issues.
4. Legal Bases for Processing (GDPR)
Where the EU General Data Protection Regulation (GDPR) or UK GDPR applies, we process your personal data on the following legal bases: performance of a contract (when you request products or services from us), compliance with a legal obligation, our legitimate interests (e.g. operating our business, improving the website, communicating with customers, and keeping our systems secure), and your consent where required by law.
5. Sharing Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Service providers. Trusted third parties who help us operate the website or our business, such as hosting providers, email delivery services, analytics providers, CRM tools, and logistics partners, under appropriate contractual safeguards.
- Professional advisors. Lawyers, accountants, auditors, or insurers where necessary for the services they provide to us.
- Legal and compliance. Where we believe disclosure is required by applicable law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of our customers or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of business assets, subject to appropriate confidentiality protections.
6. International Transfers
We are headquartered outside the European Economic Area (EEA) / United Kingdom. If you access our website from the EEA, UK, or other regions with data protection laws, your information may be transferred to, stored, and processed in countries that may not provide the same level of data protection as your home jurisdiction. Where required, we put in place appropriate safeguards such as Standard Contractual Clauses or other recognized legal mechanisms to protect your information.
7. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including to provide the services you have requested, maintain business records required by law, resolve disputes, and enforce our agreements. Specific retention periods vary depending on the type of information and the legal/operational requirements applicable to it.
8. Your Rights
Depending on your location and applicable law, you may have the following rights in respect of your personal data:
- Access: the right to request a copy of the personal data we hold about you.
- Rectification: the right to request correction of inaccurate or incomplete information.
- Erasure: the right to request deletion of your personal data in certain circumstances.
- Restriction: the right to request that we restrict processing of your data.
- Data portability: the right to receive your data in a machine-readable format, where applicable.
- Objection: the right to object to processing based on legitimate interests or for direct marketing.
- Withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
- Lodge a complaint: you may have the right to complain to your local data protection authority if you are not satisfied with our response.
To exercise any of these rights, please contact us via our Contact page.
9. Security
We implement appropriate technical and organizational security measures to protect personal information against accidental loss, unauthorized access, alteration, or disclosure. These include access controls, encryption in transit (HTTPS), and internal data-handling policies. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Cookies
We use cookies and similar technologies to operate the website, remember your preferences, understand how the website is used, and support our marketing efforts. For full details, please see our Cookie Policy. You can manage your cookie preferences at any time through the cookie banner or your browser settings.
11. Third-Party Links
The website may contain links to third-party websites, including our distributors, certification bodies, and social media profiles. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of each site you visit.
12. Children's Privacy
Our website and products are intended for business customers and professional users. We do not knowingly collect personal information from children under the age applicable in the relevant jurisdiction. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the website. When we do, we will revise the policy and update the effective date at the top of this page. Continued use of the website after changes are posted constitutes your acknowledgment of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal data, please reach out to us using the contact information on our Contact page.